| Product Marketing Manager |
|
Company
Overview
|
Hutom is a pioneering startup providing a surgical platform to surgeons,
driven by a passion for innovation and a commitment to improving patient care.
We aim to pursue surgical intelligence to help surgeons make smarter decisions for
better patient care. With a dynamic and entrepreneurial culture, we are poised to
revolutionize the industry and make a meaningful impact on global health.
|
Position
Overview |
As the Product Marketing Manager at Hutom, you will be responsible for developing
and executing strategic marketing initiatives to drive the successful launch and
commercialization of our surgical platform. You will work closely with cross-functional teams
to develop product positioning, messaging, and go-to-market strategies that resonate
with target customers and drive demand. This role requires a strategic thinker with
a strong understanding of the medical device industry, excellent communication skills,
and a passion for driving business growth through innovative marketing strategies. |
Key
Responsibilities |
Market Analysis :
Conduct market research and competitive analysis to identify market trends, customer needs,
and competitive landscapes. Gather insights to inform product positioning, messaging,
and marketing strategies.
Product Positioning and Messaging :
Develop compelling product positioning and messaging that differentiates our products.
Clearly articulate the value proposition, key benefits, and unique selling points
to target customers.
Go-to-Market Strategy :
Develop and execute go-to-market strategies for new product launches and
existing product enhancements. Define target market segments, pricing strategies,
distribution channels, and promotional tactics to drive product adoption and revenue growth.
Marketing Collateral :
Develop high-quality marketing collateral, including brochures, datasheets, presentations,
and videos, to support sales efforts and educate customers about our surgical platform.
Ensure messaging and branding consistency across all marketing materials.
Digital Marketing :
Oversee digital marketing initiatives, including website content, email marketing campaigns,
social media strategy, and online advertising. Utilize digital channels to increase brand
awareness, engage with target audiences, and generate leads.
Content Creation :
Create engaging content, such as blog posts, articles, whitepapers, and case studies,
to educate customers and establish thought leadership in the medical device industry.
Develop content that addresses customer pain points and showcases the benefits
of our products.
Sales Enablement : Collaborate with internal and external sales teams to develop sales
enablement tools, training materials, and resources to support the sales process.
Provide product training and support to ensure sales representatives, sales partners,
and distributors are equipped with the knowledge and tools needed to sell effectively.
Customer Engagement :
Build and maintain strong relationships with key customers, opinion leaders,
and stakeholders in the healthcare industry. Gather customer feedback, conduct market
research, and incorporate insights into product development and marketing strategies.
Regulatory Compliance :
Ensure compliance with regulatory requirements and quality standards for medical devices.
Work closely with regulatory affairs and quality assurance teams to navigate regulatory
pathways and ensure timely approvals for product launches. Uphold the highest standards of
quality and integrity within the team.
|
| Qualifications |
Bachelor's degree
ㆍMinimum of 3-7 years of experience in commercial areas in the medical device industry.
Sales experience preferred.
ㆍStrong understanding of medical device industry dynamics, regulatory requirements,
and clinical workflows.
ㆍEntrepreneurial spirit and passion for contributing to the success of
a growing startup company.
ㆍAbility to thrive in a fast-paced, dynamic environment and manage multiple
priorities effectively.
ㆍAdaptability and willingness to learn new skills and take on new challenges
ㆍResultsㆍoriented mindset with a focus on customer satisfaction and value creation.
ㆍExcellent communication, presentation, and interpersonal skills.
ㆍCreative thinker with a passion for innovation and delivering impactful marketing strategies.
ㆍAbility to collaborate effectively with cross-functional teams and build relationships
with key stakeholders.
ㆍProficiency in digital marketing tools and platforms, including social media.
ㆍDeep understanding of operation room settings in teaching hospitals
ㆍFluent in English |
|
