핵심 정보
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- 학력
- 학력무관
- 근무형태
- 정규직
- 급여
- 면접 후 결정
- 직급/직책
- 대리, 과장
- 근무요일
- 주 5일(월~금)
- 근무지역
- 서울 중구
본 채용정보는 마감되었습니다.
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상세요강
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모집부문 및 자격요건
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JOB DEscriptION
ENTITY: RICHEMONT
KOREA LTD
BRAND: IWC
DEPARTMENT: MARKETING
AND COMMUNICATIONS
POSITION TITLE: PR &
COMMUNICATIONS EXECUTIVE
LOCATION: KOREA
1) Summary of Position:
To support PR & Communication activities for IWC Korea to maximize brand exposure and to establish the top watchmaker’s image
2) Accountabilities:
Press Releases & Advertising
·
To manage all advertising production as defined by the media plan
·
To establish and maintain good relationship with media and ensure coverage
·
Ensure, monitor
and report the coverage status to marketing manager
·
To discover and propose new digital media
for future cooperation
·
Plan ahead how
to promote new pieces
·
Manage PR/Carnet products
Strong
Star Marketing
· Maximize product placement on various media and position IWC as a professional luxury watch brand
Drive iwc.com traffic and retargeting
·
Be the local ambassador of iwc.com: develop local
content, edit when needed, ensure relevance of image & texts in
coordination with Digital Project Manager at Headquarters
·
Manage retargeting campaigns
Drive social media
content and engagement
·
Source and manage content
development and publishing
·
Propose Facebook & Instagram
advertisings to marketing manager
·
Orchestrate consistency of the local content plan
and ensure implementation of Headquarters guidelines while adapting the local
actions
·
Coordinate the different internal actors such as PR
& Communications, CRM, Retail, Wholesale & Trade Marketing and their
respective digital support
·
To develop segments, protocols and social media
advertising strategies in close collaboration with CRM on Custom Audience to
achieve content relevancy and effectiveness
·
Keep abreast of the latest social media trend and
develop creative and effective initiatives and market intelligence
·
Ensure all communication materials are legally
proofed
Drive digital advertising effectiveness
·
Implement the digital advertising strategy in partnership with PR &
Communications Manager
·
Propose themes/subjects and best media to achieve higher results
·
Manage (programmatic) display campaigns
·
Analyse campaign reports and present to management for continuous
improvement of marketing strategy
Drive search engine optimization
·
Implement
the
search strategy based on marketing objectives and increases the SEM
effectiveness
·
Measure search campaign results, report results and
adjust strategy according to the results
·
Manage and challenge local media agencies in charge
of search budget
Others
·
Monitor and supervise the use of brand corporate image in all
marketing materials to be in consistent with corporate quality
·
Assist in editing and provide content building on electronic
materials including company and others’ website
·
Coordinate and handle logistics requests in relation to
communications events
·
To handle all invoice processing and budget maintenance related to
A&P PR Budgets
·
Assist in developing Marketing and Communications strategies
3) Key objectives:
· An innovative, proactive spirit, always looking to “go beyond” and be ahead of the competition
· College degree in marketing, advertising, graphics, web development, communications or IT
· Previous experience in digital marketing as well as CRM, ideally both in Agency and in Companies and mastering community management & basic graphic development
· Understanding of Luxury and consumer needs
· Minimum 3 – 4 years of experience
· Excellent proficiency in English and Korean
· Creative and innovative, think out of the box attitude
· A team player, enjoys working in transversal organisations
· Internet savvy
· Strong communication skills
· Willing to walk the extra mile
· Hard working with good organization skills
4) Dimension:
·
South Korea
5) Key relationship with:
·
Report to Marketing & Communications Manager.
·
Work closely with: Sales Team, Retail Team, Marketing Team, IWC NEA, and IWC Schaffhausen.
External contacts:
·
Media buying agency
·
Ad production
agencies
·
Journalists
·
Suppliers
Direct / reviewing manager: Marketing
& Communications Manager
복리후생
- 지원금/보험
- 건강검진, 의료비지원(본인), 각종 경조사 지원, 의료비지원(가족)
- 급여제도
- 퇴직연금, 인센티브제, 4대 보험
- 선물
- 명절선물/귀향비
- 교육/생활
- 워크샵, 신규 입사자 교육(OJT), 직무능력향상교육, 리더십 강화교육, 자기계발비 지...
- 조직문화
- 노조/노사협의회
- 리프레시
- 연차, 경조휴가제, 반차, Refresh휴가, 근로자의 날 휴무
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