[레고랜드코리아] Brand & Event Manager (5년 이상) 채용

[Position] Brand & Event Manager_E (마케팅, 5~7년 이상)

[People Talk]
LEGOLAND® Korea Resort, Sales & Marketing부서에서 Brand & Event Manager를 채용합니다. 레고랜드의 브랜드 전략 수행 및 브랜드 관련 이벤트를 담당하며, 5~7년 이상의 테마파크, 호텔, 리조트 등 유관 업종의 경력자를 우대합니다. Global Stakeholder는 물론 다양한 국가의 고객들과의 Communication이 빈번하게 발생하는 포지션으로 영어 활용에 부담 없으신 분들을 선호합니다. 자세한 사항은 반드시 아래의 Job Description을 참고해 주시기 바랍니다.


Position Summary:
An enthusiastic, creative, and highly organized brand and event manager responsible for planning and executing the brand events from conception to completion. Implements LEGO activations; delivers the creative and communication requirements of different divisions; plans and executes internal communication campaigns; and contributes to brand strategy and implementation.

Key Objectives:
-Deliver targeted production/events in best quality possible on time.
-Ensure agreement and related communication between all target audiences internally and externally to deliver required materials.
-Ensure events are consented internally and design the concept for visual assets and materials required for production.

Scope and Responsibilities:
1) Event Strategy and Execution (40%)
-Develop and implement compelling event strategies for maximizing brand presence in the market
-Conceive, organize and implement all aspects of the LEGOLAND® internal and external events (online and offline), including sponsored events, in accordance with the company’s goals.
-Liaise with the different departments to understand their communication and creative needs with a view to supporting them to achieve their business objectives.
-Manage all aspects of event planning, from conception to execution, ensuring each event is successful and memorable.
-Evaluate the success of each event, using insights to refine future strategies.

2) Brand Management and Development (30%)
-Drive LEGO brand activation and stay ahead of market trends.
-Manage external communications and awards upon company milestones.
-Ideation, creation, and copywriting of creative materials
-Create brand strategies and promotional activities that build customer loyalty, brand recognition, and customer satisfaction

3) Collaboration and Cross-Departmental Alignment (30%)
-Work closely with the Commercials, Operations and F&B teams to ensure brand and event strategies are fully integrated and support overall business objectives.
-Facilitate internal and external communications related to events and brand initiatives.
-Engage with external partners and vendors to create synergistic brand experiences.

Skills and Qualifications:
-Experience in a theme park, hotel, resort or attraction a plus.
-Minimum 5/7 years of event, and brand management responsibility.
-Collaborate effectively with cross-functional peers.
-Track record of exceeding commercial targets and objectives.
-Demonstrated experience managing agencies and creative development.
-Demonstrated ability to manage a large volume of work effectively and efficiently.
-Advanced computer skills, particularly with the Microsoft Office suite of projects
Desired Characteristics.
-Ability to think strategically and conceptually.
-Strong sense of visual design. Strong written, verbal and presentation skills.
-Solid understanding of consumer and brand research

Education:
-A bachelor’s degree in communications, advertising, business, marketing, or a closely related field (or equivalent education and experience) from a four-year college or university is required
-Language: demand to verbal and written English (Merlin, LEGO)

Work Environment:
-LLKR HQ, located in Chuncheon, Gangwon
-Relocation to Chuncheon recommended
-Gangwon-do residents preferred

Other Requirements:
This job description is not an exclusive or exhaustive list of all job functions that an employee in this position may be asked to perform from time to time.
The company may also request other tasks not on this list, depending on the business requirements.

Health & Safety:
-All personnel are responsible for all aspects of Health, Safety & Security within their location, in line with the Group Policy (HS001). In particular, as the ‘Responsible Person’ (see the HS001 for definition) they must ensure that risk assessments have been carried out, that safe working procedures are in place for all work activities and that all employees are aware of the Group Health, Safety and Security Policy and their obligations under it. They must ensure that safe working practices are monitored, and that risk assessments and procedures are reviewed regularly. Where incidents do occur, they must ensure that they are investigated appropriately and that where necessary, corrective action is taken to ensure that such incidents are not repeated

[지원시 유의사항]
‘채용 절차의 공정화의 관한 법률(이하 채용절차법)’에 의거하여,
1) 자격증, 학위 등 증빙자료는 추후 요청 시 제출하게 됩니다.
2) 이력서에 주민등록번호, 가족사항 등의 개인정보를 기재하지 마시기 바랍니다.
*당사는 ‘채용절차법’에 의거, 채용 과정 중 업무와 무관한 일체의 개인신상정보를 묻거나 요구하지 않습니다. *


[채용일정]
2024.01.21 ~ 채용시 마감
(*서류 제출 순으로 검토되며 빠르게 채용이 마감될 수 있습니다.)