Key Responsibilities
·
Responsible for understanding the hotspot
and segment’s business mandates and be able to translate the same into a
well-defined marketing plan based on consumer insights and market
intelligence.
·
Align with the region stakeholders to
strategize and drive marcom activities effectively and timely with the drive to
create higher engagement and potential leads.
·
Monitor marcom performance, have constant
dialogues with stakeholders and customers to understand Danfoss’ unique selling
proposition and brand positioning, and provide recommendations.
·
Align, develop, initiate, and monitor
all marketing communication campaign strategies/plans according to global
and/or regional business directions.
·
Oversee the complete end-to-end
go-to-market strategy for new product launches including but not limited to
on-ground activations and events, digital campaigns, content creation, customer
connect programs and translations from English to Korean where necessary.
·
In line with the business’ aspirations,
must exude a digital first attitude and should be able to identify key digital
platforms that could ensure a positive customer engagement and business impact.
·
Take ownership in managing local
budgets, ensure to spend according to agreed plans, and accurately update
budget tracker on monthly basis.
·
Bachelor's degree in Marketing
Communications or Business.
·
2-3 years in marketing communications role preferably in
B2B marketing.
·
Strong grasp of digital and
traditional marketing communication integration.
·
Ability to work in matrix
and multicultural organization.
·
Proactive, resourceful, independent,
self-motivator and process-driven mindset.
·
Positive attitude, good
interpersonal skills and able to connect well with stakeholders.
·
Ability to challenge
traditions.
·
High degree of flexibility
and sense of urgency.
·
Strong communication skills in both Korean and
English.
·
Capability in doing translations from English to
Korean.
·
Has good presentation
skills.
