[Nespresso] MKT - Brand Communication Specialist

Main Purpose of Job

- To build up brand equity and awareness through integrated communication strategy
- To Strengthen Brand desirability through strong media/social media plans and execution 
- In charge of media creative, media buying plan, insight

Direct report to 
- Brand Communication Manager 

Job Description
Drive brand euquity and awareness, consumer engagement, and business growth through strategic media planning and execution. Contribute to the successful marketing campaigns and communications by leveraging expertise in media management and analytics
 
Plan and manage media strategy, buying and creative  
- Develop media plans based on target audiences, marketing objectives 
- Create and localise contents collaborate with creative agency while ensuring alignment brand identity and strategy 
- Analyse media performance using relevant measurement and metrics 
- Track and evaluate media effieciency utilising relevant tools (Google Analytics, Redmill, Martech)
- Guard media health and safety (e.g. IAS, Creative X)
- Work closely with HQ and media partners   (e.g. Google, Meta, Kakao, CJ E&M, JTBC etc)
 
Other responsibilities
 - Research and analyze market trends, audience preferences, and competitor activities to inform media strategies
 - Co-manage and monitor Brand comm budget to optimise
 - Strong collaboration with MKT, Ecom, Omni and B2B                         
 - Work closely with HQ and Creative/Media Agency

Job Requirement
- +8 years of experience in Media 
- Experience in media planning and execution, especially in TV, is essential
- Preference for experience in Premium and Lifestyle consumer goods
- Preferred experience in collaborating with global media partners (Google, Meta, TikTok, etc)
- Preferred experience in media analysis tools (GA, Martech, IAS, Redmill, etc)

1. 전형방법
2. 1차 서류전형
3. 2차 면접전형
   
4. 3차 면접전형
5. 
   
6. 제출서류
7. 영문이력서 (각종 증빙서류는 서류전형합격자에 한해 추후제출)
8. 이메일 제출 Recruiting.Korea@nespresso.com