[외국계기업] Product Market Manager

Job Overview
In order to drive its growth strategy, Basler Korea is looking for an enthusiastic local Product Market Manager (PMM). The primary responsibilities of this position include Upstream work (market requirements identification) and Downstream work (new product launches), and also development of local 3rd party product portfolio by working with suppliers. For the Upstream work he/she assess market dynamics, acquire knowledge of market trends and applications, identify customer requirements, and escalate them to central PM group at HQ. For the Downstream work, he/she is involved in new product launches of Basler global product portfolio and support sales team for collaborative go-to-market activities. For the local 3rd party portfolio (Category Management), the role is to ensure stable and cost-effective products supply and contribute to building competitive product portfolio and achieving the set goals of sales growth. This is a highly cross-functional role, requiring leadership and teamwork globally, including with sales, application engineers, R&D, HQ product management, marketing communications, and suppliers. This role is a great opportunity to become a key member of Basler and join the journey of shaping our footprint in Korea.

Roles & Responsibilities
• Market research (Upstream work)
- Identification of customer needs and market/industry trends
- Contribute to building roadmaps by communicating the requirements with HQ product management groups
- Serve as a market expert of the country (republic of Korea)
- Analysis of competitive environment and estimation of market potentials
- Evaluation of relative weakness/strength of product lines
- Assistance with competitive product positioning

• New product launches (Downstream work)
- Participate in launch process and work with headquarters teams to launch new products successfully to the country
- In the launch process, a PMM works as the connection between central product marketing groups and local sales team
- Support sales team to promote and ramp up sales for the new products
- Assist sales teams by providing strategic guidance for product positioning and by identifying target customers

• 3rd party products portfolio (Category Management)
- Strategic sourcing of new products and set up in system
- Negotiation of purchasing contracts, non-disclosure agreements and special price negotiations for sales projects with volume or strategic importance
- Management of price lists and price changes
- Monitor the sales to ensure healthy growth of the assigned products
- Determine the cause of product problems and deciding on and coordinating measures to eliminate the problem
- Reconciliation of the global portfolio of the assigned product category in coordination with local sales team and senior management
- Coordination of product documentation and training concepts

• Support market communications team
- Cooperation with marketing communications team to support for effective marketing materials and promotion activities

Report To
The local PMM will report directly to the head of APAC marketing.

Required Qualifications (education, skills, experience)
• Bachelor's degree in a technical field (science, technology, engineering) or equivalent. A post-graduate degree is preferred (e.g., MBA)
• 5 to 10 years’ working experience in product marketing, sales, or application engineer. Experience in sales is a strong plus
• Working experience in machine vision or similar industry (e.g., computer vision, factory automation, robotics) is a strong plus
• Understanding of financial concepts and implications on business decisions
• Strong initiative, problem-solving ability, and sense of ownership
• Proven ability to build relationships with internal and external stakeholders
• Fluent in spoken and written English is a must
• Proficient in Microsoft Office tools
• Strong communication skills and analytical skills

About Basler
Basler is a leading manufacturer of industrial computer vision components and a vision solution provider. The company provides imaging components such as digital cameras, lenses, frame grabbers, software as well as embedded vision solutions, customized products and consulting services.
The products and solutions are used in a variety of computer vision markets, including factory automation, consumer electronics, medical, traffic, logistics, retail, and robotics. Founded in 1988 and headquartered in Ahrensburg, Germany, we are a stock market listed corporation and a multinational organization. The Basler Group employs 1000+ people at its headquarters and other locations in Europe, Asia and North America.
You can learn more about Basler at www.baslerweb.com.