[Trip.com Group] Marketing Campaign Specialist

Job Description
• Work closely with internal and external teams to plan, implement, manage marketing campaigns.
• Scheduling & ensuring timely deployment of all required communications for the campaign based on the communications plan developed.
• Create, edit, and proofread marketing messages or contents and promotional materials.
• Properly set a long-term user communication tone and manner.
• Executing content marketing strategy on Trip.com CRM channels (e.g., eDM, app push, etc.).
• Perform analysis on campaign results & effectiveness; produce and share campaign results with internal stakeholders to gain an understanding on scalability
• Provide local insights and learnings to regional performance team and local business units
• Maintain regular measurement of the ROI/KPI of campaigns
• Collect and use data to inform new campaigns and the evaluation of existing campaigns
• Keep abreast of current trends in marketing and travel campaigns


Job Requirements
• At least 5-7 years’ of working experience in campaign execution and configuration, Marketing, Copywriting, CRM or production operation preferably with travel or e-commerce experiences
• Experience in planning and end-to-end campaign management
• A creative thinker with a self-motivated attitude, willing to go the extra mile
• Be able to multi-task, result driven
• Ability to make data-driven decisions
• Strong attention to detail and the ability to deliver work in timely manner
• Experience with analytical and reporting tools. Strong analytical and strategic thinking skills
• Have a deep understanding of local customers and strong understanding of the local travel market landscape and competitors


기타 사항
채용절차법 제11조 제6항에 의거, 아래 사항을 고지합니다.
• 채용 확정 후, 지원자가 채용 서류 반환 요청 시, 본인 확인 후 법령에 따라 반환합니다.
• 채용 서류 반환은 서면 또는 전자적 방법 등 관련 법령에 따르며, 채용 서류 반환 비용은 회사가 부담합니다.
• 회사는 채용 서류를 채용 확정일로부터 14일에서 180일까지 보관하며, 상기 청구 기간이 지난 경우 채용 서류를 파기합니다.