Marketing Planning & Operations Manager

[About Company]

필립스코리아는 1976년 설립 이래 의미 있는 기술 혁신을 통해서 사람들의 삶의 질 향상에 기여하기 위해 노력하고 있습니다. 전문 헬스케어 솔루션을 다루는 진단 및 치료 부문과 커넥티드 케어 및 헬스 인포메틱스, 소비자를 위한 퍼스널 헬스, 수면 및 호흡기 질환 등 주요 사업 영역에서 전방위적 헬스케어 솔루션을 제공하며 한국인이 더욱 건강한 삶을 살도록 돕고 있습니다..
필립스코리아 본사는 서울시 중구에 위치하고 있으며, 350여 명의 임직원이 근무합니다.

- 필립스 코리아 홈페이지: http://www.philips.co.kr
- 필립스 동영상 보러가기:
· Philips Korea Brand campaign with innovation and you : https://youtu.be/wc63XN4PC5A
· We see healthcare differently : https://youtu.be/UYsAn5ePKrI


[About Position]

• Business: Health Systems
• Job title: Marketing Planning & Operations Manager
• Location: Seoul, Korea


[Role Summary]

Leads and coordinates the marketing planning, program operations and program execution efforts in the organization. The role facilitates the annual Business and Marketing planning processes, ensures coordination of the marketing plans with the MSS (Modality & Clinical Sales), Sales and Finance team. Together in collaboration with the content localization manager, the Head of Marketing Planning & Operations supports the execution of the marketing programs like Campaigns including the coordination of asset creation.


[Key Areas of Responsibilities]

1. Marketing Planning

• Facilitates the annual business and marketing planning processes, ensures coordination of the marketing plans in the county level across Businesses Unites (Diagnosis Imaging, Integrated Guild Therapy, Ultrasound, Monitoring).
• Collaborates with Head of Marketing Planning & Operations, MSS (Modality & Clinical Sales) and Sales team to plan, support and help to achieve goals of the country marketing strategy.
• Responsible for generating and maintaining the local market intelligence database and data reporting.
• Assists local marketing and sales management with targeted market research (trend analysis, government initiatives etc) for short to midterm decisions.

2. Marketing Operations (Execution)

• Leads and coordinates global and local activations of Marketing Campaigns in close collaboration with global team and the MSS (Modality & Clinical Sales) in Korea.
• Ensures that marketing measurement drives performance review of key functions, campaigns, events, budgeting and other marketing activities.
• Defines objectives and strategy for event plan and measures against targets.
• Develops and maintain a marketing calendar, ensuring all campaigns are executed on time and in alignment with strategic goals.
• Collaborates & generates high quality leads and manage KOL relationship to support business growth.
• Generates market intelligence (Healthcare regulatory) and related knowledge.


[Qualifications & Requirements]

• 7~12 years of experience in marketing planning & operations
• Ability to translate value proposition into an integrated marketing campaign
• Fluent in English and Korean to be able to craft and refine product messaging across a variety of media types
• Ability to identify, synthesize and prioritize key issues and resolve roadblocks
• Understanding of branding and communication guidelines to ensure campaign compliance
• Marketing experience in B2B industry preferred
• Strong ability to interact with diverse stakeholders
• Optimizes processes and delivers results
• Creative and resourceful when facing unexpected obstacles
• Strong understanding of marketing principles, strategies, and technologies
• Exceptional analytical skills and experience with data analysis tools
• 장애인 우대, 보훈 대상자 가점 채용