[Global Media Group] Media Planner - Online

[담당업무]

1. Strategic Media Development

 - Partner with your Director to develop insights, media strategy, channel recommendations and prepare the detailed media flowplan.

 - Assess, identify, and recommend creative media initiatives that deliver greater strategy depth and impact to the media plan.

 - Undertake the implementation of agreed initiatives, including the briefing of third parties, as and when required

2. Accurate execution of media plans and campaigns

 - Negotiation with media owners for better rates and value adds

 - Prepare Copy Instructions/material specs, liaise with media vendors & creative agencies for material submission

 - Digital ad operations (campaign set up on self-serve platforms, tagging of ads and client’s site, ensure ads are properly served and tags are firing)

 - Timely delivery and upkeep of all relevant reporting systems and templates (media plans, interim reports reports).

 - Monitor ads during campaign period, weekly digital reporting, end of campaign reporting and reconciliation of final costs for finance billings.

[자격요건]

- 4~7 years’ experience with Digital Media (Programmatic, Paid Social, SEM) specially its backend intricacies (terminologies, campaign setup, tagging etc.)

- A ‘Can Do’ and collaborative attitude

- Strategic Thinker

- Resourceful

- Solutions-driven

- Self-sufficient

- Team Player

- Great interpersonal and communication skills internally, with media owners, and clients