Marketing & Communication Director - 하이엔드 명품 브랜드

담당업무

O Strategic Planning & review

- Develop and implement the long-term and yearly MarComm strategies across all functions

- Review monthly and annual MarComm plan

- Analyze the implementations of all MarComm strategies and campaign KPIs

- Market intelligence

O Budget Management

- Build A&P budget (media, PR, event, client treatment etc.) 

- Track and manage monthly, quarterly, yearly A&P spending and expenses

- Responsible for external vendors and agency procurement

O Digital & Media

- Annual media planning and strategy development

- Supervise media execution and KPI achievement

- Co-work with a designated media agency

O Public Relations

- Secure a close relationship with key media, KOL, local artist community

- Plan strategic PR initiatives 

O Trade Marketing (VM, SDP, Event)

- Ensure quality of all the brand experience elements including VM, SDP, Event

- Propose annual event calendar

- Supervise pre/post event report and KPI achievement

O Team Leadership

- Set clear guidance, directions & objectives to each team members

- Empower the team and be a role model based on brand values

- Develop all team members skillsets, leadership and competencies and prepare talent pipelines)

자격요건

ㆍ학력 : 대졸이상

ㆍ경력 : 경력15년↑

- Min. 15 years of professional marketing & communication experience in high-end retail industry with at least 3 years in leadership position (luxury jewelry and watch, fashion will be plus)

- Strong communication skills both in Korean and English

- Solid local network with strong knowledge of luxury market in Korea

- Hands-on management skills and ability to interact with various stakeholders

우대사항

ㆍ영어가능자

ㆍ관련 학과 전공자

ㆍ관련 자격증 보유자

ㆍ유관업무 경력자