PR & Communication Manager - 하이엔드 명품 브랜드

담당업무

O Strategic Planning & review

- Work with marketing director to develop and implement the long-term and yearly communication strategies across all functions

- Analyze the implementations of all communication strategies and campaign KPIs

- Analyze group/local MI data to implement in campaigns

- Track brand performance(KPI)

- Competitor’s activity monitoring

O Public Relations

- Plan strategic PR initiatives and execution PR campaigns including editorial production

- Secure a close relationship with key media, KOL, local artist community

- Identify future opportunity for 3rd party activation and collaboration

O Digital

- Digital monitoring and DA management(Naver / Kakao / etc)

O Event

- Propose annual event calendar (off site & in-BTQ)

- Supervise pre/post event report and KPI achievement

O Budget Management

- Responsible for communication budget planning and follow-up

- Track and manage monthly, quarterly, yearly A&P spending and expenses

O People management

자격요건

ㆍ학력 : 대졸이상

ㆍ경력 : 경력7년↑

- Min. 7 years of experience in communication (luxury fashion, watch & jewelry industry experience is a plus)

- Strong communication skills both in Korean and English

- Solid local network

- Hands-on management skills and ability to interact with various stakeholders

우대사항

ㆍ영어가능자

ㆍ관련 학과 전공자

ㆍ관련 자격증 보유자

ㆍ유관업무 경력자