[Nespresso] B2C - Digital Performance Marketing Specialist

Division / Department

B2C / eCommerce

Direct Report to
Digital Performance Marketing Manager

Main Purpose of Job
The Digital Performance Marketing Specialist will support and work with Digital Performance Marketing Manager in Ecommerce team to manage, implement and optimize performance marketing activities including (but not limited to) search ads, shopping ads, search engine optimizations, app/email marketing activities, online promotion plan & activation, etc. to drive audiences to Nespresso B2C and B2B websites and generate & increase online sales and leads. His/her mission is to drive more qualified traffics, deliver improved engagement and increase conversions through digital marketing channels and activities.

Key Outputs
Implement and manage digital performance ads & SEO activities to achieve business objectives and goals
- Support Digital Performance Marketing Manager to deliver the digital & ecommerce strategies
- Manage the day-to-day digital performance ads (search, shopping, networks, social, display, etc.) across multiple channels websites by working closely with partner agency and internal stakeholders (B2C, B2B)
- Implement and optimize coffee/machine/accessory campaigns and promotions for performance ads aligned with global & local marketing plans
- Review and optimize copywritings and creatives / targeting tactics to improve performance
- Understand and adopt HQ guidelines and Best Practice Scores 
- Conduct SEO audit and make improvements on a regular basis and define opportunities on technical and content parts to improve organic traffic performance by working with partner agency
 
Plan and manage app/on-site & email marketing activities
- Establish and execute advertisings / push notification messages to boost the total user base and increase app downloads and conversions
- Measure the effectiveness of app paid advertising / push notification messages initiatives to drive app downloads and conversions from app users
- Recover abandoned sales through on-site & email marketing activities
 
Online Promotion & Activations:
- Monitor and benchmark competitors' online marketing activities or promotions
- Support eCom exclusive promotions or offers to promote new member acquisitions and sales
- Combines advertisings with Ecommerce promotional deals and offers to drive and maximize conversions
 
Analysis and reporting: 
- Regular performance monitoring & evaluation of KPIs and ensuring these are reached and surpassed for paid & organic traffics
- Build and leverage dashboard to track and monitor the advertisings or overall digital channel performances
- Align with HQ guidelines and Best Practice Index to measure the paid search & SEO performances
- Benchmark local performances with Int’l best practise and local competitive environment
- Monitor innovative acquisition tactics developed by local competitors or global cases

Job Requirements
Education:
- Business degree
 
Professional experience: 
- 5+ proven paid search experiences and shopping ads and success managing campaigns across major search engines such as Naver, Kakao, Google, etc.
- Hands on experiences in using ad accounts or management systems such as Naver, Kakao, Google, etc.
- Proficient with Google Analytics
- Experienced in installing and analyzing digital campaigns with tracking codes 
- Experienced in using and managing shopping ad platforms and feed management systems such as Naver Shopping Partner Center, Google Merchant Center, etc. 
- Strong analytical skills and experience generating performance reports
- Experienced in managing external agencies   
- Experienced in using SEO tools a plus such as BrightEdge, Google Search Console, Naver Web Master, etc. are a plus
- Ability to use data visualization tools such as Google Data Studio, Power BI, etc. are a plus
- Well-versed in performance marketing, conversion, and online customer acquisition
- Stakeholder Management in a matrix organisation
- Strong verbal and written communication skills
- Ability to work across cultures and geographies to support local digital needs

1. 전형방법
2. 1차 서류전형
3. 2차 면접전형
   
4. 3차 면접전형
5. 
   
6. 제출서류
7. 영문이력서 (각종 증빙서류는 서류전형합격자에 한해 추후제출)
8. 이메일 제출 Recruiting.Korea@nespresso.com