Purpose:
Responsible
for the De’Longhi
Group Brand (De’Longhi, Braun,
Kenwood, Nutribullet) strategic
and efficient merchandising and in-store communication
Main Responsibilities:
1. Execute of own
retail stores merchandising
· Plan and organize merchandizing under the
universe of brand guideline
· Develop merchandizing
strategy to maximize our groups’ competitive advantage with local
relevancy
· Audit shelf display and
merchandising as regular basis,
resolve issues
- 2. Develop strategic and effective product display, POSM
·
Develop proper shelf
placement, display and POSM to highlight the product as hero with unique
selling point to boost brand presence and sales
·
Work for proper
stocking, fronting, facing and rotating of the products
3. Design
and execute retail promotions
· Design and execute special
promotions to deliver brand story
· Work with brand communication manager, demo supervisor, sales team and customers to
implement promotions with priority
4. Benchmark
the competition
·
Visit and audit
competitor merchandizing and promotions
·
Report and work with
related teams to secure our compatibility maintained based on the audit result
of competitors’
5.
Work with sales team to ensure merchandising executed
·
Work with sales team
to generate idea and have best merchandising in the stores
·
Work with regional sales
managers and customers to execute and maintain merchandising promotion in best
way
·
Assist sales team to
plan effective promotion idea while working with customers
6.
Manage agency performance
· Manage agency
performance for merchandising and promotion to meet goal
· Evaluate and provide
feedback to improve performance
