[주방용품 1위 기업/외국계] 주방용품 마케팅 커뮤니케이션

[ 담당 업무 ] 

- Maximize brand exposure across communication channels by enhancing consumer experience and engagement

- Develop and implement IMC campaigns that align with business goals.

- Plan, execute, and optimise campaigns including TVC, digital, events and more.

- Produce high-quality marketing assets and content (web pages, videos, etc.) with Go-to-market strategies. 

- Plan and execute paid media; Naver, Kakao, YouTube, social media, retargeting programmatic media, etc.

- Manage social media, and SEO strategically.

- Collaborate with internal teams (Sales, Product managers), external partners, and global teams.

- Agency communication and control.

- Track and analyze campaign performance, using key metrics and analytics tools.

- Keep reports weekly/monthly/advertising and campaign results and use insight to improve future strategies.

- Manage ATL and BTL budget.

- Responsible for Corporate & brand PR including PPL and influencer MKT.

- In charge of In-store branding (VMD, Product POSM) with team.

- Manage consumer feedback and incorporate insights into marketing strategies.

- Stay updated on industry trends and drive innovation with emerging marketing technologies.

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  [ 자격 요건 ] 
  - 학력 : 석사이상
  -  마케팅 커뮤니케이션 경력 11년 이상
  - IMC 캠페인 경험자로 TVC, 디지털 캠페인 및 PR 경력
  - 영어 구사 (필수)