[Garmin Korea] Marketing Communication Planner

Job Description

· Develop and execute comprehensive marketing plans, manage new product launches and brand campaigns that achieve business objectives and company visions.

· Manage marketing priorities and programs, ensuring alignment with broader marketing and organization launches.

· Leverage digital tools and strategies, synchronizing campaigns with account strategy and business unit objectives.

· Monitor and analyze data for optimization, including paid ads, social media, website, and keywords performance to achieve campaign objectives.

· Create program and campaign scorecards to track performance, providing regular updates and utilizing campaign and pipeline data to identify trends and opportunities.

· Possess a deep understanding of Korea consumer trends, preferences, and purchasing journeys, especially in consumer electronics, sports, and lifestyle products to seek opportunity that grow market share, improve customer experience, and drive growth.

· Collaborate with internal stakeholders and external agency partners for precise ATL & BTL implementations. 

Requirement

· 5+ years relevant working experience in marketing communication, digital marketing or project management role.

· Ability to develop product and marketing strategies and effectively communicate recommendations to executive management.

· Good interpersonal and communication skill to pitch ideas and drive alignment with cross functions.

· Ability to juggle multiple priorities to meet deadlines in a dynamic environment.

· Proficiency in editing tools such as Canva, PPT, Microsoft Suite 

· Enthusiastic about sports and consumer electronic product and active lifestyle

· Familiar with digital marketing tool and social media is a plus

· Experience in digital, media or advertising agency is preferred. 

· Good level of English (both written and spoken) language proficiency