1. Go to market
(GTM) management
(1) Make
sure to set the locally relevant product marketing strategy for Korea by
aligning with APAC counterparts going
through APAC GTM milestones.
(2) Lead
and support
country product GTM planning and alignment by closely working with channel team
(Retail, e-com, WS)
(3) WS
product marketing strategy set up for each channel segment, by co-working with
WS channel team.
2.
Product merchandising
(1) Create
a mid- to long-term strategic plan in collaboration with the APAC Product team.
(2) Build
range architecture and assortment planning by key account to identify SKU needs
and product gaps to be fulfilled
through SMU and OMU, which need to be inputted
by the country merchandiser.
(3) Collaborate
with APAC Product by providing market updates, including business, trends, and
consumer insights,
to influence global/regional line plans.
(4)
Co-work with DTP/WS channel to meet WS sale target by providing WS
merchandising strategy and customized WS line
list (by account).
(5) Work
closely with DTC Buying across the product planning milestones (Season Brief to
Line Review etc.) to build relevant
product presence in country wise.
(6) Build
forecasting and consistent price structures while protecting margins.
(7) Lead
or proactively participate in local collaboration projects to create energy and
deeper engagement with local core
communities, in partnership with country
Marketing and APAC Product.
(8) Monitor
product KPIs to apply key findings to future product plans (pricing, margin,
product efficiency and category
performance, etc.)
3. Product
operations/Others
(1) Make
sure local product operation document set up and management status, including
product sales tracker, line list, SMS,
product image, etc.
(2)
Participate the wholesale trade show as key presenter to delivery key strategy
regarding product, category concept,
product range plans.
(2) Make
sure to provide the relevance sell-in tools, including WS line list by account,
presentation decks, SMS, etc for WS
trade show.
(3)
Manage the product operation such as KC test, product tag information, sample
payment, sample delivery.
(4)
Proactively participate in key account meetings to capture customer needs.
(5) Product training.
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