[외국계 여행플랫폼 KKday] Performance Marketing

Position : Assistant Manager / Senior Executive, Performance Marketing

Location : Seoul , South Korea

What You’ll Do:

• Strategic Initiative Ownership: Take full responsibility for developing and implementing SEM strategic initiatives specifically for the Korean market.

• Performance Optimization: Identify and seize opportunities to enhance SEM growth and efficiency through various means such as account build-out and audience targeting on both web and mobile platforms. This includes performing tests and aligning efforts with other relevant channel owners.

• Tool Identification: Assess and determine the necessity for additional tools (3rd party or in-house) to support SEM initiatives.

• Channel Utilization: Explore and leverage various owned and paid performance channels to attract quality traffic, implementing strategies as required.

• Metric Monitoring: Establish and maintain critical metrics and dashboards to measure campaign performance, enabling the derivation of actionable insights.

What You’ll Need :

• Bachelor’s Degree in Marketing

• Minimum 3-6 years of experience in web and mobile SEM & SEO, CRM, Display Ads, and App Download campaign

• A start-up attitude highly collaborative with an entrepreneurial, ‘roll-up-your-sleeves’ attitude.

• Must be able to converse and written in English and Korean

• Experience in the online travel platform, traditional travel agent or e-Commerce industry is a plus.

• If you are in the leadership role will be plus point