About the role
As the Manager, Partnership Marketing at KKday South Korea, you will be responsible for : Develop market-targeted and tactical partnership marketing strategies to identify new affiliate partners and develop affiliate marketing campaigns across the industries Develop Growth initiatives including integrated co-marketing campaign & promotions with affiliate partners to maximise revenue growth Develop Tourism Bureau partnership strategy and relationships including integrated co-marketing campaigns, product and corporate promotions, and joint promotion to achieve business goals, such as new member acquisitions, app downloads, or product promotions Monitor market trends, user insights, and competitors’ activities to make sure the affiliate marketing strategy is always aligned with both the core value proposition of KKday as well as the ever-changing market needs Closely collaborate with cross-functional teams and stakeholders from various cultures/countries to facilitate communication and objectives alignment Lead Affiliate/DMO(Tourism Bureau) marketing team to create compelling marketing networks and performance that resonate with corporate goals as team lead
Job Responsibilities Partnership Management To be successful in this role, you should have : Experience in working in e-commerce or tech basis marketing fields, travel, or similar. Ideally, you’d have worked in the space for at least 5~8 years. Be a commercial marketing thinker : focus on KPI and multiple metrics to assess the value of KKday marketing uplifting traffic & revenue, brand awareness, user retention & acquisition by analysing channel and strategy mix You must have an tactical strategist to use customer insights and internal data/external tools to create short- and long-term strategic affiliate marketing opportunities to be agile from ever-changing market trends Experience in planning and spearheading new affiliate marketing or tourism bureau partnership projects and campaigns. Experience in managing affiliate partners across various industries such as DMO networks, duty-free, credit card companies, payment gateways, banks, airlines, tourism, travel platforms, e-commerce or etc. Proactive in seeking enhancements in affiliate partnerships through analytical thinking. An entrepreneurial mindset, capable of identifying and seizing short and long-term strategic partnership opportunities. Experience collaborating with internal teams to devise robust partnership plans for development and expansion. Demonstrated success in leading and inspiring teams to achieve business goals. Strong negotiation and communication skills.
We would love to hear from you if you are:
A Bachelor's degree holder in Marketing, Business, or Communications(preferred) A native Korean speaker with fluency in English Capable of developing cross-industry partnerships, even outside the traditional travel-related sector (not mandatory but advantageous). Experienced in building solid partnership relationships and negotiating new partnership deals with C-suite executives. Possessing excellent project management, analytical, and partnership management skills. A proactive self-starter who consistently delivers results. Equipped with strong interpersonal, written, and verbal communication skills to effectively collaborate with multiple stakeholders. Experienced in utilizing data analysis tools such as Tableau and Mixpanel. Passionate about and interested in the travel industry.
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